As we move into 2025, North Carolina continues to emerge as one of the most attractive states for real estate investors and property managers. With a strong job market, population growth, and affordable housing compared to national averages, several cities in the Tar Heel State are becoming hotbeds for rental property investment. Whether you’re an experienced landlord or a new investor, knowing where to focus your attention is key to maximizing returns.
Below are the five best rental markets in North Carolina for 2025—ranked based on factors like rental yield, job growth, population trends, and future development potential.
1. Charlotte
Charlotte remains the economic powerhouse of North Carolina and shows no signs of slowing down. As the state’s largest city, it boasts a thriving financial sector, with major employers such as Bank of America and Truist Bank headquartered here. The continued influx of professionals has resulted in an increased demand for rental housing.
- Median List Price: $420,000
- Average Rent: $1,700/month
- Occupancy Rate: Over 95%
Charlotte’s diverse neighborhoods—such as NoDa, South End, and Plaza Midwood—provide a range of investment opportunities, from single-family homes to multi-unit properties.
2. Raleigh
Often ranked as one of the best cities to live and work in the U.S., Raleigh’s real estate market has been red-hot. It’s also part of the Research Triangle, a tech and education hub that includes Durham and Chapel Hill.
- Median List Price: $450,000
- Average Rent: $1,800/month
- Rental Vacancy Rate: 4.6%
Raleigh’s steady job creation in fields like biotechnology and software development makes it a prime location for rental investments. Additionally, the inflow of students and young professionals makes it ideal for short- and long-term rental strategies.
3. Wilmington
If you’re looking for a blend of coastal charm and urban convenience, Wilmington is an under-the-radar gem for property investors. Located on the southeastern coast, it has become increasingly popular among retirees, remote workers, and vacationers.
- Median Home Price: $375,000
- Average Rent: $1,600/month
- Year-over-Year Rent Growth: 8.2%
Wilmington offers a lucrative combination of long-term rentals for locals and lucrative short-term vacation rentals in beachside areas like Wrightsville Beach.
4. Greensboro
Known for its affordability and central location, Greensboro is becoming a go-to market for investors seeking high rental yields at a lower entry cost. With a diverse economy and several universities, it ranks well for sustainable demand in the rental sector.
- Median Sale Price: $275,000
- Average Rent: $1,300/month
- Gross Rental Yield: Around 7.1%
The lower cost of acquisition makes Greensboro ideal for new investors. Areas near UNC Greensboro and downtown are especially popular for multifamily investments.
5. Fayetteville
Fayetteville rounds out our list thanks to its unique tenant base and strong cash flow potential. Home to Fort Liberty, one of the largest military installations in the country, Fayetteville enjoys a steady influx of military personnel and contractors who often prefer renting over buying.
- Median Home Price: $240,000
- Average Rent: $1,200/month
- Tenant Stability: High due to military presence
This stability helps maintain low vacancy rates and consistent rental income, making Fayetteville a reliable choice for those aiming for passive income and property appreciation.
In Conclusion
Each of these five North Carolina markets offers unique advantages for different types of investors and property managers. Whether you’re drawn to the urban energy of Charlotte, the tech-driven growth in Raleigh, or the coastal lifestyle in Wilmington, 2025 presents numerous opportunities in the state’s evolving rental landscape.
By aligning your investment strategy with market trends and tenant demands, you can position yourself for long-term success in one of the nation’s most promising real estate regions.