Looking to boost your products on Amazon? Want to grab shopper attention with eye-catching videos? You’re in the right place. Let’s break down how to create a killer Amazon Sponsored Brand Video campaign. It’s easier than you think—and yes, it can be fun, too!
What is a Sponsored Brand Video?
It’s a short video ad that shows up in Amazon search results. It features one product and automatically plays on mute when shoppers scroll. It’s a great way to showcase your item in action, tell your product story, and stand out among the competition.
Why Should You Use It?
- Boost visibility for your product.
- Drive higher click-through rates (CTR) than regular ads.
- Engage customers with rich content.
Now let’s dive into how to make one. Step by step, no stress.
Step 1: Meet the Requirements
Before you create your video, make sure you meet Amazon’s basic criteria:
- You must be a registered brand owner in Amazon Brand Registry.
- Your product must be eligible for advertising.
- Your video must follow Amazon’s ad guidelines (no blurry scenes, no customer reviews shown, etc.).
Step 2: Plan Your Video Content
This is where the fun begins! You don’t need a Hollywood production. Keep it clean, simple, and focused.
Make sure your video includes:
- A clear view of the product from multiple angles.
- Text overlays to highlight benefits.
- A call to action like “Buy Now” or “See More.”
Tip: Show the product being used. It’s way more powerful than static images alone.
Step 3: Keep It Short and Sweet
Length matters here. Aim for 15 to 30 seconds max.
People scroll fast. You need to hook them within the first 3 seconds—or they’ll move on.
Good videos include:
- Bold visuals
- Bright lighting
- Simple text
- Engaging music (remember, it’s muted by default!)
Step 4: Upload and Launch
You’ve filmed your masterpiece. Now it’s time to upload it in Amazon Ads Console.
Steps to follow:
- Select your product.
- Add your video file (MP4 or MOV format).
- Write a product headline. Keep it short and informative.
- Choose keywords or let Amazon auto-target.
- Pick a daily budget and bid amount.
Click Launch Campaign and let the magic begin!
Step 5: Monitor and Optimize
Don’t just set it and forget it. Advertising is a living, breathing process.
Check your campaign performance regularly:
- Click-through rate (CTR)
- Cost-per-click (CPC)
- Conversion rate
If something isn’t working, tweak it. Try new keywords. Test a different video angle or headline. Small changes can make a big difference!
Quick Tips to Make Your Video Shine
- Start with action — don’t waste time with logos or boring intros.
- Stay focused — one product per video. No distractions.
- Use text overlays — they help when sound is off (which it usually is!).
- Think mobile — most viewers are on phones. Keep text big and visuals bold.
That’s a Wrap!
Now you’re ready to create your own Sponsored Brand Video campaign. It’s a quick, powerful way to boost your Amazon listings and turn scrolling into selling.
With the right content, setup, and a little creative flair, you’re on your way to higher visibility and more sales. Happy filming!