React Server Components: What to Adopt (and Avoid)

React Server Components (RSC) are an exciting evolution in the React ecosystem, enabling developers to build lightning-fast applications with server-rendered UI at a finer granularity. Introduced as part of React’s ongoing push toward better performance and cleaner separation of concerns … Read more

Retention Marketing: SMS vs Email vs Push (2025)

In the ever-evolving world of digital marketing, brands are competing fiercely to maintain customer loyalty and maximize lifetime value. Retention marketing — the strategy focused on nurturing existing customers — has become indispensable in 2025. With rising customer acquisition costs, … Read more

How SaaS Companies Use AI to Increase Retention

In the competitive world of Software as a Service (SaaS), customer retention has become a critical metric. While acquiring new users is essential for growth, keeping existing customers satisfied and engaged is far more cost-effective. With rising customer expectations and … Read more